LaCrema®, a newly launched, premiere covering material from FiberMark. Photos cannot do justice to the soft elegance and remarkable durability of this exquisite material.

FiberMark Adds a New Dimension to its Line of Specialty Covering Materials with “LaCrema®”

For Immediate Release

(West Springfield, MA, September 4, 2012) – FiberMark, (www.fibermark.com), a global leader in manufacturing innovative, fiber-based specialty covering materials for world-leading brands, has launched a new decorative product line that offers a remarkable array of unique benefits to designers, converters and manufacturers.

Called “LaCrema®,” the extremely unique new line of FSC®-certified, fiber-based material featuring a high loft coating was developed in response to customers’ desires for a more durable, resilient, yet exceptionally lush covering for premier applications. LaCrema also answered customer preferences for more environmentally friendly material with superior processing characteristics to its industry counterparts.

Developed with ground-breaking, patent-pending technology by a team of multi-disciplinary scientists and engineers at FiberMark’s impressive R&D lab in West Springfield, Mass., LaCrema is hitting the marketplace with some very promising results.

Dr. Jim Ding, FiberMark’s Executive Vice President of Research & Development and Marketing explains that the project to develop LaCrema began when a customer appealed to FiberMark for a covering material that was more forgiving and easier to work with. “Some of the competitive products were less than perfect. Traditionally, fabricators have had extreme difficulty where the competitive material didn’t fold or crease well around edges and corners, making it difficult to ‘process’; plus, they had durability issues.” He notes, “The customer had issues with what was standard in the industry for display boxes and other products that are typically covered in this manner. However, the efficiency LaCrema offers is just remarkable.”
One of LaCrema’s key benefits is to enable FiberMark’s customers to process the material much more successfully than they’re able to using competitive products. LaCrema can turn an edge or make a rounded corner, and is suitable for a wide range of applications including, but not limited to: high-end packaging, notebooks, diaries, book covers, presentation and literature covers, and restaurant menus. 
In addition to its superior folding characteristics, LaCrema is also scuff- and stain-resistant. It can be successfully glued using conventional, water-based adhesives, requiring far less heat and potentially hazardous chemicals in the process.

With a cushioned feel combined with a decorative look, LaCrema is available in eight traditional colors, all with FiberMark’s unique soft-touch finish. Custom colors are also available. LaCrema is available direct from FiberMark and through its global distribution network.

For more information about LaCrema® or to order samples, contact FiberMark Customer Service at 413-533-0699, or visit the website www.fibermark.com.

About FiberMark

FiberMark is a world-class fully integrated manufacturer and global marketer, crafting its fiber-based specialty materials in the U.S. and Europe. The company creates innovative solutions for world-leading brands, offering distinctive covering materials that express the brands, inspire designs and make lasting impressions. With an extensive range of visual and tactile options and performance characteristics, FiberMark materials provide an endless array of design possibilities for applications in the performance boards, covering solutions, luxury packaging, technical/industrial, durable print media and graphic design markets. FiberMark is Forest Stewardship Council™ (FSC®) – certified. This certification (certificate code SCS-COC-004451) verifies the flow of FSC®-certified forest products through FiberMark’s supply chain and into its final products, assuring FiberMark customers that the papers they are choosing are made from trees harvested according to strict environmental standards and forest management practices. The company's premium and innovative covering products, print media and specialty boards made from sustainable materials are enhanced with a variety of colors, finishes, and embossing techniques that create visual depth and invite touch. FiberMark's design specialists work with creative teams to develop a look that captures a brand's unique personality, differentiating it from its competitors and creating lasting impact.