Brattleboro, VT (February 27, 2006) – Toffee Break, a boutique confectioner of toffee, truffles, dessert specialties, and pastries, has repackaged its flagship Toffee Break Signature Collection with premium FiberMark packaging materials. Designed to attract connoisseurs in luxury retail environments, the “Windows of Toffee” and “Signature Collection” product lines represent the keystone of this re-branding initiative.
   
“We wanted something sophisticated and unusual that conveyed elegance while concurrently wasn’t something you see all the time,” explains Robin Fields, founder and owner of the Chicago-based Toffee Break.  “Once we discovered FiberMark, our search was over.”

“Windows of Toffee” is available in 8-, 10-, and 12-ounce dome-shaped die-cut gift boxes, while the “Signature Collection” sports larger 12- and 16-ounce rectangular gift boxes. Both lines share premium reflective cover stocks from FiberMark, which provide a stunning background for the distinctive gold foil embossing, the sans serif and cursive Toffee Break logo.

Iridescents by Corvon®, used on both rectangular bases and domed boxes, combines shimmering color with texture to create subtle depth.  Embossed with FiberMark’s Bengaline pattern, the material tempts shoppers to reach out and touch the product. When picked up, the tactile experience is luxurious and conveys quality.

The top lid of the gift boxes and the remaining domed packages feature Metallics by Skivertex® in the color Iced Teal with proprietary Diago embossing for its Traditional Toffee, and Blue Twilight in a proprietary Brush pattern for its Struesel Toffee.

“We love it, our customers love it, and our vendors love it,” enthuses Fields. “More importantly, the new packaging has led us toward an overall branding and image overhaul – website, brochure, the works.”

Toffee Break is featured at select Bloomingdale’s across the country as well as online from toffeebreakdesserts.com.

Toffee Break’s wide range of confections – toffee, truffles, dessert specialties, cookies, and scones – is manufactured from the purest premium ingredients.  This new focus on premium packaging that proclaims the quality of the product within is helping this boutique confectioner attain equal standing among larger, more established, elite brands.

For further information on Iridescents by Corvon®, Metallics by Skivertex® and other brand-enhancing packaging materials from FiberMark, please contact Stella Alstede at FiberMark,       Tel: (413) 539-5273 or e-mail: packaging@fibermark.com.
                                                                                             
FiberMark offers inventive packaging materials that express brands, inspire designs, and elevate products in the retail environment. With over 20 product lines incorporating a wide range of visual and tactile elements, FiberMark materials provide a limitless array of package design possibilities. These specialty fiber-based materials are enhanced with an extensive palette of colors, finishes, and embossing techniques that create visual depth and invite touch. FiberMark’s design specialists work with creative teams to develop packaging that captures a brand’s unique personality to differentiate it from competitors, attract attention, and significantly drive sales. FiberMark crafts its materials in the U.S. and Europe, creating innovative solutions for world-leading brands.