Best in Show:
Al Pacino - Scarface
Specifier:
Universal Studios
Packaging Winners FiberMark's 11th Annual Specifier Awards
Contact:
Stella Alstede
413 539 5273
packaging@fibermark.com
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BRATTLEBORO, VT – (May 14, 2004) – FiberMark announced today that the Scarface DVD gift set from Universal has been named “Best in Show” for FiberMark’s 11th Annual Specifier Awards. The Specifier Awards program spotlights the year’s most innovative package designs using FiberMark materials. FiberMark’s specialty fiber-based materials are enhanced with an extensive palette of colors, finishes, and embossing techniques, providing a limitless array of package design possibilities.
“Every day, designers are breaking new ground in this medium,” explains Gary Baker vice president of FiberMark’s packaging strategic business unit. “This award formally recognizes package designs that leverage FiberMark’s versatility and unique ability to express brands through both visual and tactile means. The Scarface DVD package is an excellent example of what can be accomplished with FiberMark materials.”
The Scarface gift set uses Pellaq by Skivertex® with Croco embossing. Modeled to look like a gangster’s cigar box, the material looks and feels like black reptile skin, giving the box a high-end, dangerous, masculine appearance that enhances the theme of the movie. Open the box, and there is a red satin-like lining that showcases the two-disc anniversary edition of the film. Adding to the gangster image, a false bottom reveals a secret compartment, where consumers find a DVD of the original 1932 version of Scarface, Tony Montana’s monogrammed gold money clip, and a set of limited edition collectible lobby cards.
The package, created by Shorewood Packaging and the Creative Label Company, is a high-quality, long-lasting collector’s edition. Constructed of FiberMark material, specified as an economical and resilient material option. According to Baker, “FiberMark materials often serve as high quality alternatives to more expensive options like genuine leather, suede, metal, wood or fabric. They are durable, strong and designed to be compatible with a wide variety of manufacturing and secondary decorating processes.”
FiberMark’s Specifier Awards recognize innovation in over 50 categories, including 16 packaging categories. The winner in each category redefined the limits of what can be done with FiberMark packaging material. Entries are judged on overall appearance, decoration, printing quality, design, use of color, construction quality and the relationship of the covering material to the product. All packaging winners are listed below.
FiberMark (www.FiberMark.com) offers inventive packaging materials that express brands, inspire designs and elevate products in the retail environment. With over twenty product lines incorporating a wide range of visual and tactile elements, FiberMark materials provide a limitless array of package design possibilities. These specialty fiber-based materials are enhanced with an extensive palette of colors, finishes, and embossing techniques that create visual depth and invite touch. FiberMark’s design specialists work with creative teams to develop packaging that captures a brand’s unique personalityto differentiate it from competitors, attract attention, and significantly drive sales. FiberMark crafts its materials in the U.S. and Europe, creating innovative solutions for world-leading brands.
For further information on FiberMark's packaging materials and how they can enhance your brand, please contact Stella Alstede, Tel: 413 539 5273 or
E-mail: packaging@fibermark.com.
Packaging Winners, FiberMark’s 11th Annual Specifier Awards
Best in Show
Al Pacino - Scarface
Specifier: Universal Studios
Best in Liquor Packaging
Ballantine’s Scotch
Specifier: Allied Domecq Spirits and Wine
Best in Educational Packaging
Elevations Career Discovery Tool
Specifier John Tate, Image Wise Packaging Communications
Best in Confectionery Packaging
Godiva “G” Collection
Specifier: Mario Ignacio
Best in Personal Care Packaging
Brite Smile Pen To Go
Specifier: Brite Smile, Inc.
Best in Men’s Fragrance Packaging
Trôner eau de parfum pour homme
Specifier: Egydia International Fragrance
Best in Gift Packaging
Uri Geller Crystal Collection
Specifier: Dickenson Crystal
Best in Jewelry Packaging, International
Carrera y Carrera Watch
Specifier: Carrera y Carrera
Best in Jewelry Packaging, North America
Murphy Pitard Jewelers
Specifier: Murphy Pitard Jewelers
Best in Presentation Packaging, Home Entertainment, International
Bowers & Wilson Speaker Box
Specifier: B&W Speakers
Best in Presentation Packaging, Home Entertainment, North America
SONY Playstation Launch Kit
Specifier: John Tate, Image Wise Packaging Communications
Best in Presentation Packaging, Medical Care
Auria by Advanced Bionics
Specifier: Protech Design Manufacturing
Best in DVD Packaging, Colors
Attack of the Killer Tomatoes
Specifier: Rhino Home Video
Best in DVD Packaging, Graphic White
The Two Towers
Specifier: New Line Cinema
Best in CD Packaging, Colors
Ani DiFranco, Evolve
Specifier: Anita Samet
Best in CD Packaging, Graphic White
Grand Funk Railroad, Trunk of Funk
Specifier: EMI Catalog Marketing
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